Miraclean Branding

Miraclean Branding Project

Miraclean was my idea for a rebranding of the now defunct mobile application Wischen, an on-demand cleaning service app available on both iOS and Android. Through my strategy sessions with the team, we decided that we wanted to bring a young, vibrant, fun feel to Miraclean, in contrast to the corporate, plain, run-of-the-mill image the company previously had.

For the brand, I wanted to go along with the young and fun theme with not only a vibrant, color-blocking palette that made everything pop, but rounded, easy-going fonts and icons. I saw Blanc Medium from the brand Glossier and knew I could implement the rounded, yet bold font into the Miraclean brand.