Sears Summer Campaign
Creating screens for Sears’ summer campaigns, including Memorial Day, 4th of July, Mother’s Day and Father’s Day Campaigns
I worked through IMX Collective, Sears‘ digital studio, on broadcast commercial campaigns based around their summer campaigns, including their Memorial Day, Samsung + Sears 10 Year Anniversary. I helped on the art direction and production design before working with post production for animation.
After sketching out concepts within Sears’ brand styles, I adjusted the existing screens with clearer call-outs and more contrasting colors for the messaging. Upon reception of guidance by the Creative Director and producers, we came to a consensus on the general feel and attitude the screens would convey.