FITNESS WITH FINESSE
FFG is the brainchild of former competitive athlete and seasoned performance trainer Deonte Morris. As part of this project I wanted to create a brand that was as striking and memorable as it was timeless – hence the high contrast colorways and simple use of complementing shapes.
TO THE POINT
To create a brand focused around precision in targeted athletic training, I wanted to create something simple, precise, and recognizable – something that could live on all types of athletic gear and performance wear, a la Nike or Adidas. High contrast, and heavily defined by it’s shape.
In motion, but foundational.
FLEXIBILITY ISN’T JUST
FOR STRETCHING
Flexibility isn’t just for your hamstrings. Creating a simple logo that’s flexible across multiple colorways lends itself to more brand recognition and awareness.
