PACCAR is a Fortune 500 company encompassing iconic trucking subsidiary brands such as Kenworth, Peterbilt, TRP and DAF. A company with a history spanning over a century, PACCAR relies heavily on it’s timeless branding of Kenworth and Peterbilt, and bringing a focus to it’s impressive fleet of trucks and accompanying inventory of parts.
Working with the Account team at FCB Chicago, our work on the Creative team has to speak to the maintenance and upkeep of truckers’ businesses – their trucks. Working within a small attention window – email marketing and print materials – we focus on creating captivating, parts and products-focused email heroes to capture readers’ attention.
From Banner ads, to mailers, to the ever prevalent email hero image, the PACCAR team has created an approach to gaining and retaining customers.