Without a process, you’re lost. After working on endless revisions, directionless concepts, and countless other banes of designers’ existences, I’ve developed my own process based off of what I had learned with previous and current clients.

Audit your client’s creative to get to know their past, present and future. There’s a variety of methods to take when it comes to auditing, but you need to know what your client wants and where they want to go.

Discover what makes your client unique and valuable. Build a brand that not only highlights those values but even aspires to something greater.

Establish a vision together and watch the brand flourish.

With that vision, innovate. How can you capitalize on your brand’s uniqueness? Is there a market segment you can more effectively cater to? Imagine what your brand could be with that vision fully recognized. 

After those exploratory phases, build out the strategy. Dive into the more personable aspects of your brand — brand personality, characteristics, and how to project those aspects with the design. Logos, icons, wordmarks, a captivating color palette — these all play a role in achieving the vision of your brand.