When consulting clients on their user experience, I utilize the tried and true methods of the scientific and socratic method when discovering and reviewing the results of our user research. To properly provide an intuitive and seamless user experience also requires approaching the project from a birds-eye view, rather than solely focusing on the user. This phase of the process includes affinity diagrams, archetypical analysis, action research and emphasis on goal-driven A/B testing. For the data we can’t collect, we can turn to industry-leading professionals’ case studies, and scientific journals on the psychology of the task at hand. This process allows me to structure solutions in a functionally potent way, and translate that into a great user interface.

Iterative Agility

Is that a made up phrase? Yes, yes it is. But, sometimes you have to stray from the path of the buzzwords. Iterative agility to me is quickly and rigorously improving my process by strengthening the foundation with new types of methodologies. With this rapid prototyping of the method itself, we can customize our approach to your product in a more personal and direct way. Let’s discover the bread and butter of your business and let that guide us, so we can focus on receiving qualitative feedback and create valuable propositions to the customer.

Bask in the Task

When focusing on the user, it’s all about the task. How will they receive a quote for your service? How will they buy your latest product? How will you and the user meet that happy medium of goals? By utilizing color, grid-based designs, human computer interaction fundamentals and proper information architecture, your user will breeze through to their task — regardless of variables.

Simplicity is Key

Whether dealing with the visual design, process, or usability, simplicity is always key. To take your user down the marketing funnel from awareness to advocacy, there’s no time for difficult, convoluted user journeys, especially in today’s era of fast-moving information. Expect your users to spread their experience to other potential users, and when they do, you want them on your side.